The people behind every plan
San Diego Behavior Solutions was co-founded by Anna Williams, LMFT, and Dr. Deborah Pontillo, bringing together decades of experience in behavioral health, psychology, parent coaching, and working with children and families.
The two directors behind every plan
Anna Williams, MA, LMFT
Co-Founder & Co-DirectorAnna Williams is a Licensed Marriage and Family Therapist with more than 15 years of experience working with children, adolescents, and families. She is the Founder and Director of Child Wellness Consulting Group, an in-home and community-based mental health practice, as well as Co-Founder and Co-Director of San Diego Behavior Solutions.
Anna specializes in behavioral therapy, parent coaching, behavior management, anxiety, OCD, ADHD, autism spectrum disorder, oppositional behaviors, and childhood trauma. She is certified in Exposure and Response Prevention (ERP) for OCD and provides in-home parent coaching, behavioral consultation, and observations.
Anna’s clinical background includes serving as a Clinic Supervisor and therapist at Rady Children’s Hospital Outpatient Clinic.
Dr. Deborah Pontillo, PhD
Co-Founder & Co-DirectorDr. Deborah Pontillo is a licensed clinical psychologist with more than 25 years of experience working with children, adolescents, and families. She is the Founder and Director of San Diego Kids First, an interdisciplinary child and family practice she founded in 2005.
Through San Diego Kids First, Dr. Pontillo has built a team of specialists providing psychological, therapeutic, behavioral, developmental, and educational services to children, teens, and families.
Her philosophy is simple: children should not have to fit into a program. The program should fit the child.
The rest of the team behind your child's plan
Jenaya Vasquez, M.A.
Clinic Intake CoordinatorJenaya has been a member of the San Diego Kids First and San Diego Behavior Solutions team since 2022. Jenaya is our first point of contact for families and ensures every child and teen is matched with the optimal clinician or service for their unique needs. She also assists with ongoing scheduling and administrative support.
Jenaya recently received her Master’s Degree in Clinical Psychology from Pepperdine University and has a background in education, psychology, and child development, and is working toward her career goal of becoming an LMFT. Jenaya is passionate about helping families feel welcomed and supported as they navigate the intake process and connect with services that best meet their needs. She looks forward to helping each family feel comfortable and supported throughout their journey with SDKF and SDBS.
Alexandra Padilla
BCBA · Lead Behavior InterventionistBoard Certified Behavior Analyst with over 6 years of experience in behavior analytic and parent enrichment services that support the whole family.
Alexandra received a Bachelor’s Degree from San Diego State University and a Master’s Degree at Florida Institute of Technology in Behavior Analysis.
Nicolette Herrera
BCBA · Behavior InterventionistBoard Certified Behavior Analyst with over 6 years of experience helping children, parents, and families make meaningful, lasting changes toward their family goals.
Nicolette received a Bachelor’s Degree in Psychology from Grand Canyon University and a Master’s Degree in Professional Behavior Analysis from Florida Institute of Technology.
Hilary Pincolini, BCBA, M.Ed
Behavior InterventionistHilary is a Board Certified Behavior Analyst (BCBA) with over a decade of experience in Applied Behavior Analysis (ABA) and Special Education, dedicated to supporting children, adolescents, and their families through compassionate, practical, evidence-based practices.
Hilary earned both her undergraduate degree in Psychology and her Master’s degree in Special Education from George Mason University in Fairfax, Virginia. During her graduate studies, she worked at the university’s Mason LIFE program, supporting young adults with intellectual and developmental disabilities pursuing a college experience. She later completed a post-graduate certificate in Applied Behavior Analysis at Florida Institute of Technology.
Hilary’s extensive clinical experience spans home, school, community, and clinic settings, where she has worked with individuals of all ages and a wide range of diagnoses. She began her career as a self-contained special education teacher in both public and non-public school settings, and has also worked as a consultant conducting functional assessments as part of Individual Educational Evaluations (IEE) in public schools. She brings over six years of experience as a BCBA, having held a variety of roles working with children, partnering with families, and collaborating within interdisciplinary teams.
Hilary specializes in working with children with Autism Spectrum Disorder (ASD) and multiple disabilities, with particular expertise in early intervention and helping families navigate challenges related to picky eating, toilet training, challenging behavior, and sleep disturbance.
Hilary lives in North County San Diego with her husband, daughter, and two dogs. Outside of work, she enjoys going to the beach and practicing yoga.
Lauryn Hall, M.A., AMFT
Associate Marriage and Family Therapist · Wraparound In-Home Behavioral & Mental Health Clinician · Lead Clinician, SDBS Palm Springs/Desert CitiesLauryn Hall is a compassionate Associate Marriage and Family Therapist (Clinical Supervisor: Anna Williams, LMFT) who works with individuals, couples, and families across the lifespan.
Lauryn holds a Bachelor’s degree in Psychology with a minor in Nutrition from Chapman University and a Master’s degree in Marriage and Family Therapy from Alliant International University.
A different approach to behavioral support
SDBS was created to provide families with individualized behavioral support that is practical, flexible, and connected to everyday life.
Rather than placing children into a predetermined program, we look at each child’s unique strengths, challenges, goals, and environment and determine what support makes the most sense.
Helping children build skills that last.
Our mission is to help children develop the behavioral, social, emotional, and independent living skills they need to thrive.
Children don't live in therapy offices.
They live at home. They go to school and preschool. They play, make friends, navigate family routines, and encounter challenges in real time.
Our specialists can provide support in the home, school, and preschool, while parents can receive coaching through telehealth.
Individualized. Practical. Positive. Personal.
We believe every child deserves to be understood as an individual.